How To Increase Event App Adoption & Usage

So you’ve decided to use an app at your next event. But you still need to figure out one big thing…how do you convince attendees to download and use it? Fear not With a solid marketing strategy, your event app adoption and engagement rates will be maximized. In this ultimate eGuide you’ll learn: Best practices for designing a promotional plan that maximizes pre-event app adoption How to craft value-focused communications for each of your audience personas Which marketing channels are best for promoting your event app before your event Creative tips on how to promote your event app onsite A customer success story where the event app adoption rate increased 115% year-over-year

This IDC Technology Spotlight examines the business advantages of adopting this solution to support virtually any product — connected or not.